Actress Ragini Dwivedi, Anupama Gowda and Anushree supports Bengaluru’s Salon Industry

Ragini Dwivedi


While salons are now open in Bengaluru, citizens are seeking assurance for safety and hygiene measures at salons. This could impact footfalls for the salon industry, which is already burdened with over two months of no business. To support the salon industry during these testing times and address concerns of the people, actress Ragini Dwivedi, Anupama Gowda, and Anushreevisited Bengaluru’sBounce, Bodycraftand YLGsalon chains respectively. This visit was organized by Godrej Professional as part of the Suraksha Salon program, aiming to support salons with the safety and well-being of customers and staff along with facilitating smooth post-lockdown operations. The three actresses themselves got a haircut at Bounce, Bodycraftand YLGsalons and were impressed with the safety measures adopted.

Commenting on the support for the salon industry and her visit to Bounce salon, actress Ragini Dwivedi, said, “While people do want to visit salons, they have certain inhibitions involved as salons are high on tactile communication. I wanted to understand how the salons are implementing these measures on-ground and I was thrilled with the results. Right from my entry into the salon to the end of my appointment, salon ensured hygiene protocols are not compromised. I will urge people to visit salons without any fear and support the industry when it is needed the most.”

While allowing salons to open, Karnataka’s Department of Health & Family Welfare issued a standard operating procedure in which salons have to strictly abide. To boost public confidence, it is important to showcase how salons have opened up with proper safety measures in place. Ragini, Anupama, and Anushree experienced hygiene measures at salons first-hand through this visit organized under the Godrej Professional Suraksha Salon program. Known for its hair care, color, and styling products used by salons, Godrej Professional Suraksha Salon is helping salons in Bengaluru and many other cities get back to business and providing necessary guidance, resources, and updates to salon owners. 

Sharing her perspective on why she chose to visit the salon, Anupama Gowda, said, “Salon chains suffered deeply with no business for more than two months. With the lockdown being lifted, there are valid safety concerns amongst people who plan to re-visit salons. Thus, I decided to personally visit salon chains and experience safety measures instituted on-ground. I was happy to see that safety is a major priority for salons and people can rest assured of it.”

“Although the salon chains had been severely impacted owing to the lockdown, I was really happy to see hygiene for both customers and staff becoming a topmost priority for salons now. After more than two months of lockdown, it was great to have my hair taken care of by professionals. It will be a win-win experience for salons and customers when both follow safety guidelines and adhere to the new norms mandated”, added, TV star and actress Anushree.

Anupama Gowda

Godrej Professional Suraksha Salon is a nation-wide program including Bengaluru, aiming to support the salon industry as it moves to the new normal. Under the program, Godrej Professional has donated 15,000 liters of sanitizers and 10,000 re-usable masks for the well-being of the stylists. In addition, itis continuing to support salons with sanitizer & disposable kits for salon safety in a non-profit manner. The brand has curated ‘Suraksha Guidelines’, a comprehensive module on safety and hygiene, co-created with an expert with more than 25 years of experience in healthcare and hospitality sanitization. To address concerns about re-starting salon operations and avail sanitization products on priority, a Salon Suraksha helpline is also set up under the program. This program is open for the entire fraternity and will support more than 10000 salons.

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